For family farms, ranches, and homesteads
Your farm store,
built this week.
From The Farm gives your operation an online store, a listing in a marketplace where customers are already searching for local food, and the tools to take orders, ship, and get paid.
Free to start. Build it on your own, or talk it through with AJ first. Weekdays, one hour.
- No commission on your food dollar
- You set your own prices
- No contract, cancel anytime
- Run it from your phone, in the barn or the truck
- Built by people who have sold beef direct
Free storeIncluded from day one
PremiumOn your own domain
Ozark Grassfed, Heber Springs, Arkansas. One family operation, both ways of selling.
- What it is
- An online storePlus a listing in a national marketplace where shoppers look for local food.
- Who it is for
- Family operationsFarms, ranches, homesteads, orchards, fishing families, and cottage kitchens selling what they raise, grow, catch, or make.
- What it costs
- Free to startPremium adds your own domain, subscriptions, and promotions.
- How long it takes
- An afternoonBuild at your own pace, then one review call before you publish.
Who we are
Why this
was built.
We believe the problems in agriculture have left this nation in a very vulnerable place. We do not believe the government is likely to fix them, and we think they may get worse before they get better. We believe that regardless of party.
The solution will come by the people and for the people. We have done what we can to influence policy and we will keep at it. But From The Farm was built to be an offramp: a way for a producer to step out of the commodity market and sell direct, and a way to stand behind the wave of first generation farmers, ranchers, and homesteaders who have felt the same call to provide high quality food for their families and their neighbors.
From The Farm is a Christ centered platform. We do not regulate the religious status of anyone who sells here or anyone who buys here, and we won't. But as founders we seek discernment and guidance from God in how this company is built and how it is run.
What you get
Everything the selling takes,
in one place.
You did not get into this to run software at ten o'clock at night. These are the pieces that usually take three separate services to hold together.
The five that set this apart
Live Animal Shares
For livestock operationsPre-sell live animals straight from the product setup screen, with the option to take a non-refundable deposit. Halves, quarters, and whole animals are spoken for before they are ever on the trailer.
This is the tool a general store builder does not have. It is built for the operation with steers on the ground in June and no money coming until fall.
Subscriptions and CSA boxes
Recurring monthly boxes that charge on their own. This is the part that turns one good month into a steady one, and it is the closest thing to a paycheck this business offers.
A pricing calculator built in
It sits right on the product screen, under the words "not sure what to charge." It works out what your price has to be for the sale to be worth making, instead of you guessing off what the place down the road charges.
Vendors, tracked and paid
Carry a neighbor's honey or your cousin's cheese without pretending you made it. Add them as a vendor and their share of each sale is tracked for payout. It is how you fill a shelf and stay honest about who grew what.
Shipping built in, through eHub
Live rates at checkout through our eHub integration, every option capped at two day delivery, with cold pack and dry ice weight already counted. Group rates put a price in front of your customer that a single farm could not negotiate alone.
And the everyday working parts
A store people can buy from
Product listings, photos, weights, cart, and checkout. Card payments handled for you, no separate processor to wire up.
A place in the marketplace
Your farm shows up when a customer searches for local food near them, or for the exact thing you raise.
Orders in one list
What sold, who bought it, what still needs to go out. No spreadsheet, no digging through email. Check it from your phone in the barn, same as you would at the desk.
Local pickup and delivery
Sell to your neighbors and your market crowd too. Set a product to pickup only and it never enters a box.
Messaging with your customers
Buyers ask about sizes, timing, and pickup. You answer them directly, from the same place you manage orders.
Turn market day into year round orders
Convert your summer farmers market customers into year round online orders with a QR code that sends them straight to your store website.
How it works
Six steps. One call,
and it comes last.
We used to ask every producer to sit through a Sunday night call before anything else. You should not have to wait a week to get started. Build first. We will talk before you publish.
-
01
Apply
10 minutesTell us what you raise, where you are, and how you sell today. Share your social media links and we can give you a quick initial approval.
That step protects the producers already here. It is how we keep corporate labels from setting up shop alongside family farms.
-
02
Build your store
1 to 3 hoursAdd your products, photos, weights, and prices. Write a little about your family and your land. Save and come back as many times as you need.
-
03
Connect payments
15 minutesLink your bank through Stripe so money from an order goes where it should. Have your business details handy.
-
04
Set shipping and pickup
30 minutesDecide what ships, what is pickup only, and what you will run out to a drop point yourself. Shipping rates come from our eHub integration and are capped at two day delivery. Different rules for different products is normal.
-
05
Review call before you publish
30 minutesWe walk your store together, fix what looks off, cover exactly how orders and shipping updates reach you, and confirm you are a real family operation raising your own product. This is the only call in the process, and you book it when you are ready, not on our schedule.
-
06
Go live
Same dayYour store publishes, your farm enters the marketplace, and customers searching your area start to find you.
Before you sit down
Have these six things
in front of you.
Nearly every producer who stalls out stalls out hunting for a photo or a weight. Twenty minutes of gathering saves the whole afternoon.
- A few sentences about your family and how you farm
- Photos of your place, your animals or your fields, and the product itself
- Your product list with names, weights or counts, and prices
- Your processor or kitchen, if the category calls for one
- Bank details so payouts have somewhere to land
- Your pickup spot, delivery area, or market schedule
New to selling online
You do not have to work
the hard parts out alone.
Most people starting a store here are first generation. They know how to raise good food and have never priced a box, never shipped frozen, never picked a carton. That is normal, and it is not a reason to wait another season.
Pricing
What your product is actually worth where you are, and what margin you need to still be doing this in three years.
How to package the offer
Bundles, shares, or a la carte. The answer changes your cash flow and how much you need on hand, so it is worth getting right before you list anything.
Shipping, and where to
What it really costs, what it takes to do it well, and which parts of the country you can reach profitably from where your operation sits. Geography decides more of this than people expect.
Packaging
What to pack in, how much insulation and dry ice your product needs to arrive right, and where to buy it without paying retail.
Whatever else is in the way
If something is keeping you from getting started online, bring it. We have watched a lot of operations go through this and most of the hard parts are not new to us.
Ask before you are stuck
Bring it to your review call, or email [email protected] before you get that far. Either way it is a conversation, not a ticket.
Compare
Against what you
are doing now.
Most producers arrive here from one of two places: a website they built themselves, or a monthly store builder that does not send anybody to the store.
| Build it yourself | A monthly store builder | From The Farm | |
|---|---|---|---|
| Time to first sale-ready store | Weeks to months | Days to weeks | An afternoon |
| Cost to start | Domain, hosting, theme, processor | A monthly bill from day one | Free tier, no card needed |
| Commission on your sales | None | Usually none | None |
| Who brings you customers | You, entirely | You, entirely | A national marketplace, plus your own following |
| Shipping rates and labels | You negotiate your own | Sometimes included | Built into checkout through eHub, capped at two day delivery |
| Recurring boxes and CSA | You build it or bolt one on | Often a paid upgrade | Included with Premium |
| Runs on your own domain | Yes, if you build it | Yes | Yes, and with Premium we rebuild the site for you |
| Someone who has done this | No | Email support | A person who has sold beef direct and run a USDA plant |
What Premium looks like
Your own .com in front.
Your store behind it.
With Premium we build your website on your own domain, with your brand, your story, and the pages that help people find you in a search instead of finding a feedlot. We build it for you. That build is free when you pay for the year. If you go month to month, there is a one time $500 setup fee for it.
Your products, orders, payouts, and shipping keep running through your From The Farm store management, so there are not two systems to keep in step. The customer never lands on somebody else's marketplace. They shop your brand, and the work still happens in one place.
- Their domain
- ozarkgrassfed.com
- Their shop
- ozarkgrassfed.com/shop
Pricing
Two ways to be here.
Start free. Move up only when the store is earning enough that the extra tools pay for themselves.
Everything you need to take a first order.
- Your store on the From The Farm marketplace
- Unlimited products, photos, and weights
- Card checkout and payouts to your bank
- Shipping rates and labels
- Local pickup and delivery options
- Customer messaging
- QR code for markets and events
- No custom domain
- No subscriptions or promotions
For operations selling every week and building repeat customers.
or $1,188 paid for twelve months, which comes to $99 a month
What the first year actually costs
- Month to month
- $119 × 12, plus a $500 build$1,928
- Paid for the year
- Build included, nothing up front$1,188
- You keep
- By paying for the year$740
After the first year the annual plan still saves you $240, and the build is already done.
- Everything in the free store
- We build your own .com for you, free on the annual plan
- Subscription and CSA box products
- Promotions and discount codes
- Featured placement in the marketplace
- Priority support from the team
What comes out, and what does not
- Commission on your food dollar
- None. You set your price and you keep it.
- Platform fee
- 3%, charged to the customer at checkout.
- Card processing
- Stripe's standard processing rate, the same as any card payment anywhere.
- Shipping
- 10% commission on shipping. Group rates are what keep your customer's price competitive.
- Custom site build
- Free on the annual plan. A one time $500 setup fee if you pay monthly.
- Contract
- None. Premium can be cancelled at any time.
Farm Direct Pro
When the store is not
the thing holding you back.
If your operation is already doing $100,000 or more a year direct to consumer, the store is rarely the problem. The problem is that nobody has an hour left in the day to run the marketing behind it.
Farm Direct Pro is done for you. It is not a course you buy so somebody can teach you how to market. You are too busy for that. You are hiring people to do the work, so the orders keep coming while you keep doing the hard part.
- Local searchGoogle Business Profile and the local SEO that puts you in front of buyers in your own region.
- EmailYour customer list worked properly, so the people who bought once buy again.
- Social and adsContent and ad management handled by people who do it every day.
- A real teamYou are not filing a ticket. You know who is doing the work.
Why there is still one call
We check every farm
before it goes live.
Customers come to From The Farm because they want to know who raised their food. That only means something if every store on here belongs to a real family operation. So before your store publishes, we spend half an hour together and confirm it.
It is not a sales call. Your store is already built by then. We look at your listings, straighten out anything that will confuse a buyer, and make sure the standard holds. That standard is what makes your listing worth having.
Book your call with AJOne hour, weekdays, Mountain time
What we confirm
What does not get published
From producers already here
In their words.
"I am in no way the slightest bit tech savvy. I can be amongst bulls, cows, mud. But to sit for weeks at a computer and design a website and store, figure out how to get the customers payments, forget about that. After a 30 minute onboarding call with the FTF team I was able to simply list the items to set up the store, and it was set up over the weekend."
"So often we hear farmers struggle most with the technology that allows them to serve consumers directly. From The Farm offers an all-in-one solution. If they had come about 15 years earlier, we never would have bothered making our own website."
Questions
The things producers
ask us first.
Do you take a percentage of my sales?
No. We take no commission on your food dollar. You set your price and you keep it.
The customer pays a 3% platform fee at checkout, and card processing runs through Stripe at their standard rate, the same as any card payment anywhere.
Then why is there a commission on shipping?
Because we buy shipping as a group. A single farm cannot negotiate the rates a few hundred farms can, and that buying power is what puts a genuinely competitive shipping price in front of your customer.
It is also what allows us to take a 10% commission on shipping and still keep that price competitive. That is the one commission we take. There is none on your food.
Do I need to be technical to do this?
No. If you can post a photo to Facebook, you can build a store here. Most producers finish in an afternoon. The review call at the end exists partly to catch anything you got stuck on.
Can I keep the website I already have?
Yes. Keep your own .com and use a free store to bring in additional sales on From The Farm alongside it.
If you sign up for Premium, we will rebuild your personal .com for you and link it to your From The Farm store management. Your brand stays out front, and the orders still land in one place.
How and when do I get paid?
Payments run through Stripe and land in the bank account you connect during setup. Once an order is marked delivered, Stripe pays it out the following Monday.
How does shipping actually work?
Rates come from our eHub integration and appear to the customer at checkout, so you are not quoting boxes by hand. Every option offered is capped at two day delivery. If the customer is inside a two day ground zone they see two day ground and two day air. If they are not, two day air is the only choice they get.
Customers are also told at checkout that producers do not ship frozen items after Tuesday. That is deliberate. Nothing you pack should be sitting in a warehouse over a weekend.
Can I use my own shipping account instead?
Yes, you are welcome to ship with your own carrier. The tradeoff is that tracking and delivery updates will not flow in on their own, so you will need to enter them by hand on every order. Since payout follows the delivered mark, that is worth understanding before you choose it. We will walk through exactly what it looks like on your review call.
What if I only sell locally and never ship?
That works. Set your products to pickup only or local delivery and you will never pack a box. Producers use the store for market day, farm pickup, and drop points as much as for shipping.
You can add your own delivery charge, by the mile or as a flat rate, and you keep 100% of it.
One thing to know going in: today you can set one pickup or drop off location. A routing tool for multiple stops is coming.
Can I sell whole, half, and quarter animals?
Yes, and there is a tool built for exactly this. Live Animal Shares sits in the product setup section and lets you pre-sell live animals, with the option to take a non-refundable deposit.
It is one of the things we walk through together on the call before you go live.
Do I have to be organic, regenerative, or certified grass fed?
No. There is no certification you have to hold and no one right way to farm. We take honest family operations and let customers choose for themselves. Products carry attribute labels for how they were raised or grown, so a buyer looking for regeneratively raised, grass finished, pasture raised, or spray free can find it, and a buyer who simply wants food from a family they can name can find that too.
What we will not do is let a label mean nothing. If you claim it, it has to be true. That is part of what we go over before your store publishes.
You can also sell products you did not make yourself, as long as the grower or maker is listed as a vendor and clears the same approval you did. What we do not accept is white label brands and corporate labels. If you cannot name who raised it, it does not belong on the marketplace.
I am regenerative. Does that open anything up?
Yes, and it is worth telling us. Verified regenerative producers get featured placement in the marketplace, and there are funding and branding programs we can walk you through that not every operation qualifies for. Some of them depend on regenerative practice being part of how you actually talk about your farm, so how your store is written matters.
Bring it up on your review call, or email [email protected] and ask. Better to have that conversation before you publish than after.
Am I locked into anything?
There is no contract. The free store stays free, and Premium can be cancelled at any time.
I already sell on another platform. Should I switch?
You do not have to choose today. Build a free store, see what the marketplace sends you, and move the rest when the numbers say to. We would rather earn it than talk you out of something that is working.
What if I am not ready to sell yet?
Build the store anyway. Nothing publishes until you and we are both ready, so you can have it finished and waiting for the day your product is.
Talk it through
Grab an hour with AJ.
Weekdays, one hour, Mountain time. Whether you are still deciding, part way through a build, or ready for the review call before you publish, it is the same calendar.
Start
Build your store.
We will meet you before it goes live.
Work at your own pace, on your own evening. When it is ready, book the review call and we will get you published.
Questions before you begin: [email protected]